Sold is a newsletter about the psychology behind why we buy what we buy.
Written by Mark Laurie, most weeks. Free, and short enough to read with a coffee.
9 pieces of psychology from the world's most iconic brands, and exactly where you'll spot each one this week.
You'll also get Sold. Unsubscribe whenever you like.
Inside: IKEA, Apple, De Beers, Booking.com, Guinness, Netflix.
I'm Mark Laurie. I've spent my career in marketing, built and sold a retail business over 10 years, and I can't walk through a shop without working out what it's doing to me. Sold is where that goes.